Web App

CRM Dashboard

End-to-end CRM with lead management, customer segmentation, sales automation and analytics.

Built with

React.js
Node.js
MongoDB
Express.js
Redux

The problem

Sales teams tracked leads across spreadsheets and inboxes, so follow-ups were missed and no one could see where deals actually stalled.

The approach

Built a MERN application with lead management, customer segmentation and analytics, then layered automated workflows over the follow-up steps that were previously manual. Modules were designed to be customisable so the system could evolve with the business rather than be rebuilt.

The outcome

Automated workflows improved lead conversion by 90%.