E-Commerce
Aurelia — Fine Jewellery E-Commerce
A gold and diamond jewellery storefront where every piece is priced live off the day's gold rate, with the full making-charge breakup shown before checkout.
Built with
- Next.js
- React
- TypeScript
- Tailwind CSS
- MongoDB
- Dynamic Pricing Engine
- Vercel
The problem
Jewellery pricing is the least transparent part of the purchase. Gold moves daily, making charges are folded into a single number, and the customer has no way to see what they are actually paying for the metal versus the labour — which is precisely why high-value online jewellery conversion stalls at the product page.
The approach
Built the storefront around a live gold rate that drives pricing rather than sitting beside it: the 22K and 18K per-gram rates run in a header ticker and every product price is computed from them, with a full breakup of metal weight, rate, making charges and certification shown on the piece itself. Laid out eight product categories with a bridal and festive edit, plus wishlist, cart, search and a certification trust layer (BIS hallmarking, IGI certification, 15-day returns) surfaced at the point of decision instead of buried in a policy page.
The outcome
A catalogue where the price on screen is defensible line by line, removing the single biggest objection in online jewellery buying.